I take products from the problem to production, and build what it takes.
Product Manager and operations lead with 6+ years across SaaS, fintech and Web3. Growth, product analytics, and building AI features and apps.
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Case studies
Each case covers the problem, what I did and what changed. The label says whether it is a real case, an example or a concept.
From manual agency to SaaS with Product-Led Growth
How an AI video startup stopped relying on manual work: a redesigned operation, product-led growth and generative AI in production.
−40% fewer bottlenecks between teams · 20 people with OKRs per team
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Operations audit: from diagnosis to the tool
How I run an operations audit, applied to a fictional 25-person agency: where work gets stuck, what it costs, what to tackle first and the software that comes out of the plan.
22% → 30% average margin, 90-day target · 11 → 3 days from delivery to invoice
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Institutional custody due diligence under MiCA
For an entity authorised as a crypto-asset service provider in Spain: choosing a custody vendor on evidence, testing it in production and taking the decision to management.
8 weighted decision criteria · 7 ecosystems tested in production
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Real-world asset tokenization at a software factory
Eight Web3 and fintech products in one year, with tokenization of energy and real-estate assets, plus my own tokenization portal concept.
8 products in one year · 4 projects in parallel at most
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Crowdfunding on Cardano, from 0 to 1 with grants
A decentralised crowdfunding platform built without giving up equity, funded with grants from the Cardano community.
$300k+ in non-dilutive funding · 6 Project Catalyst grants
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From problem to interface
Concepts and examples from my cases. Each screen opens its case.
Agency app · Profitability
Interface concept
Tokenization · Asset setup
Interface concept
Audit · Impact vs effort
Example · fictional company
Innovatio Space · Website
Real case
Agency app · Project
Interface concept
Tokenization · Investors
Interface concept
MiCA panel · Audit log
Interface concept
Audit · Process map
Example · fictional company
Tokenization · Distributions
Interface concept
Agency app · Billing
Interface concept
Innovatio · Brand book
Real case
How I work
Three steps, from diagnosis to software in production.
Understand the problem
Discovery with the business, users and data. A map of how work flows and where it gets lost.
Decide with evidence
A plan prioritised by impact and effort, a proof of concept before committing, and metrics from day one.
Build and measure
From prototype to production, with AI where it helps, and the data loop to iterate.
Experience
AI video SaaS. From a manual agency to SaaS with Product-Led Growth; an AI email editor I built myself; product analytics in PostHog.
A regulated entity under MiCA in Spain: vendor due diligence, a proof of concept in production and a management decision.
Web3 and fintech software factory: 8 products in one year, up to 4 at a time; 30% faster delivery with AI.
Web3 venture builder: a crowdfunding platform from 0 to 1, $300k+ in grants and 20+ custom solutions.